Features

Glare Free with Neo QLED
Experience bold contrast in both dark and bright scenes with precise mini LED lighting that reveals hidden details. When you’re not watching shows, our best Art TV picture delivers spectacular 4K visuals that reveal masterpieces to rival those in museums and galleries. The matte display both enhances the texture of your favorite artworks and virtually eliminates distracting reflections.
Modern Frame Design with Wireless One Connect
Cutting-edge tech meets contemporary design to elevate your viewing experience. This masterpiece features customizable bezels¹ to complement your personal aesthetic, transforming your television into a sophisticated work of art that blends into your decor. Say goodbye to tangled wires² and hello to endless possibilities for mounting options. Let this TV become the focal point of your home, with TV when it’s on and art when it’s off.
Art Mode / Art Store
Enjoy a personal art gallery at home with Art Mode.³ Transform your TV into one of over 5,000 Art Store⁴ pieces from renowned artists like Salvador Dali and museums such as The Met and MoMA. Adaptive brightness, motion sensors and a matte finish recreate the look of real canvas, while customizable layouts let you refresh your space for any occasion.
Pantone® Validated ArtfulColor
Immerse yourself in stunningly accurate colors and breathtaking skin tones, expertly validated by the renowned Pantone® professionals. As the leading authorities on color fidelity, Pantone guarantees that every hue and tone you see on screen is a true-to-life representation. This enhances your viewing experience, whether you’re captivated by your favorite True Crime series or admiring a magnificent masterpiece from MoMA.
Slim Fit Wall Mount Included
Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With a minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there’s just one sleek cable connected to it.
Customizable Frame
Your home, your style. Discover our collection of magnetic bezels designed to enhance your space and décor.⁵ You can mix and match a variety of colors and finishes, such as teak, brown, white and metallic gold. With these bezels and its Matte Display, the TV will look like it belongs in a museum.
Motion + Brightness Sensor
Show art only when it matters. The screen automatically lights up when someone enters the room and turns off when they leave, saving energy.⁶ Artwork will always look true-to-life, as a sensor adjusts brightness and color temperature based on the ambient light.
NQ4 AI Gen3 Processor
Powered by 128 neural networks, this powerful 4K AI processor leverages AI to deliver a mind-blowing 4K TV experience. No matter what you enjoy watching—movies, shows, or sports—get it all upscaled to brilliant 4K, even if the source content isn’t high-resolution, thanks to 4K AI Upscaling technology.⁷ Plus, get sound optimized to the content you’re watching for a truly immersive viewing experience.
Motion Xcelerator 144Hz + DLG 240Hz
Experience the ultimate gaming advantage with ultra-smooth 144Hz and DLG 240Hz performance⁸, delivering refresh rates up to 2x faster than standard 120Hz displays. Advanced Variable Refresh Rate (VRR) technology synchronizes your display with the game’s frame rate, eliminating stutter during intense action and screen tearing during rapid movement. With reduced input lag and enhanced motion clarity, this combination ensures you have the competitive edge.
Auto HDR Remastering Pro
Experience the bold, dramatic visuals of High Dynamic Range (HDR) even while watching Standard Dynamic Range (SDR) content. Auto HDR Remastering intelligently enhances SDR content to HDR-like quality on a scene-by-scene basis. It achieves this by utilizing deep learning algorithms to create brighter highlights, more vibrant colors, and clearer details for an impressive picture.⁹

Samsung – 55” Class LS03HW Series The Frame Pro 4K UHD SamsungVision AI Smart Tizen TV (2026)